1. Scope of This Policy

This Policy applies to personal information collected through primarymachines.com and in connection with orders, customer-service requests, warranty inquiries, returns, and other interactions with Primary Machines. It does not apply to the independent privacy practices of third parties whose websites or services may be linked to or integrated with our website.

Our website and products are intended for customers located in the United States.

2. Personal Information We Collect

Information you provide

Depending on how you use the website, we may collect:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order information, including the products purchased, order amount, delivery details, returns, refunds, warranty requests, and transaction history.
• Account information, such as your username, password in encrypted form, saved addresses, and account preferences, if customer accounts are available.
• Communications you send to us, including customer-service messages, quote requests, product questions, reviews, and other correspondence.
• Any other information you choose to provide through forms, email, telephone, or checkout.

Information collected automatically

When you use the website, our servers and service providers may automatically collect technical information such as your IP address, browser type, device type, operating system, referring page, pages viewed, date and time of access, approximate location derived from your IP address, and information collected through cookies or similar technologies.

Information from service providers

We may receive information from companies that help us operate the website and fulfill transactions, including payment processors, hosting providers, security providers, shipping carriers, and customer-support services.

3. How We Use Personal Information

We may use personal information to:

• Process, confirm, deliver, and manage orders.
• Process payments, refunds, returns, and warranty requests.
• Communicate with you about your order, delivery, account, or request.
• Provide customer service and respond to questions.
• Maintain and improve our website, products, and services.
• Maintain website functionality, shopping carts, checkout sessions, and customer preferences.
• Detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized transactions.
• Enforce our policies and protect the rights, property, safety, and security of Primary Machines, our customers, and others.
• Comply with tax, accounting, recordkeeping, legal, and regulatory obligations.
• Carry out other purposes disclosed when the information is collected or with your consent.

4. Payments and Stripe

We use Stripe to process payments and provide related fraud-prevention, authentication, analytics, and business services. When you make a payment, Stripe may collect transaction information, contact information, billing and shipping information, payment-method information, IP address, device information, and information collected through cookies or similar technologies.

Payment-card information is submitted directly to Stripe through the checkout process. Primary Machines does not intend to store your complete payment-card number or card security code on its own systems. Stripe processes personal information under its own terms and privacy practices. You can learn more by reviewing the Stripe Privacy Policy.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, and similar technologies to keep the website functioning, remember shopping-cart contents and preferences, support checkout, maintain security, prevent fraud, and understand basic website performance.

You can control cookies through your browser settings. Blocking strictly necessary cookies may prevent shopping-cart, account, or checkout features from working correctly. If we introduce additional analytics or advertising technologies, we will update this Policy and provide any consent or opt-out choices required by applicable law.

6. How We Disclose Personal Information

We may disclose personal information to:

• Payment providers: including Stripe, card networks, banks, and other parties needed to authorize and process payments, refunds, disputes, and fraud checks.
• Operational service providers: including website hosting, ecommerce, security, customer support, order-management, shipping, and delivery providers.
• Professional advisers: including attorneys, accountants, insurers, auditors, and consultants when reasonably necessary.
• Government and legal recipients: when required by law, legal process, court order, or a valid government request, or when reasonably necessary to protect legal rights or safety.
• Business-transfer recipients: in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
• Other parties: when you direct us to disclose information or provide consent.

Service providers are permitted to use personal information only as necessary to provide their services to us or as otherwise permitted by applicable law and their agreements with us.

7. Sale or Sharing of Personal Information

Primary Machines does not sell personal information for money. Based on our current practices, we also do not share personal information for cross-context behavioral advertising as those terms are defined under California law.

If our practices change, we will update this Policy and provide legally required notices and opt-out methods before engaging in those activities.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including completing transactions, delivering products, providing support, processing returns and warranty claims, maintaining business and tax records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

Retention periods vary based on the type of information, the nature of our relationship with you, legal requirements, security needs, and whether the information is needed for an active dispute or claim. When information is no longer reasonably necessary, we may delete, de-identify, or securely dispose of it.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of any account credentials and for notifying us if you suspect unauthorized account activity.

10. Your Privacy Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to request access to personal information we maintain about you, request correction or deletion, obtain a copy, or object to or restrict certain uses or disclosures.

To make a request, email support@primarymachines.com and describe the request. We may need to verify your identity before completing it. We will respond within the period required by applicable law. Certain information may be exempt from a request, including records that we must keep to complete transactions, prevent fraud, exercise legal rights, or meet legal obligations.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

11. Additional Information for California Residents

California residents may have rights under the California Consumer Privacy Act, as amended, if the law applies to Primary Machines and the particular information involved. These rights may include the right to know, access, correct, or delete personal information; obtain information about categories of collection and disclosure; opt out of covered sales or sharing; limit certain uses of sensitive personal information; and receive equal treatment when exercising privacy rights.

During the preceding 12 months, we may have collected the categories described in Section 2, including identifiers, customer-record information, commercial information, internet or electronic activity, approximate geolocation, and inferences connected to fraud or transaction risk. We collect and disclose these categories for the business purposes described in Sections 3 and 6. We do not knowingly sell or share the personal information of consumers under 16.

You may submit a California privacy request using the contact details in Section 15. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and verification of the consumer's identity. Where legally required, we will honor recognized opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.

Do Not Track

Some browsers offer a "Do Not Track" setting. Because there is no single, universally accepted standard for responding to these signals, our website may not respond to traditional Do Not Track signals. This does not affect any legally required response to a recognized opt-out preference signal.

12. Children's Privacy

The website is a general-audience commercial website and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact us at support@primarymachines.com so that we can review and, where appropriate, delete the information.

13. Third-Party Websites and Services

Our website may link to third-party websites or services. We are not responsible for the privacy, security, or content practices of those third parties. Review their privacy policies before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Policy to reflect changes to our business, website, service providers, or legal obligations. The revised version will be posted on this page with a new "Last updated" date. Material changes may also be communicated through the website or by another appropriate method where required by law.

15. Contact Us

If you have a privacy question or wish to exercise a privacy right, contact: